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What three North Alabama businesses taught us about search in the AI era

Three North Alabama businesses, two years of Google data, one clear shift: customers meet you on Google's page first. Here is what we saw and what to do.

6 hours ago

Your Google Business Profile is your new front door

Three North Alabama profiles drew 34,946 views in six months, more than their websites drew visits. Here is what that means for your business.

6 hours ago

Seen more, clicked less: visibility rose 36 to 107%

Google showed two North Alabama businesses 36% and 107% more often this fall. Clicks barely moved. Here is what that means for you.

6 hours ago

Rich schema in plain English: how your site explains your business

Schema is code that tells Google what your Business Profile means. Here is what it says line by line, what our audit found, and what it can't do.

6 hours ago

An older WordPress site, modernized for AI search with no redesign

A Decatur family practice kept its WordPress look and changed only what Google and AI read. What we did, why it matters, and the honest results.

6 hours ago

How Gemini and Ask Maps read your business

AI in Google Maps answers questions about your business. Here is what Google has said about it, and why your website and profile need to agree.

6 hours ago

The ranking jump that wasn't: Google's September 2025 change

Two unrelated clients' average position jumped in the same two weeks with no site changes. We don't count it as a win, and here is why.

6 hours ago

The five minute consistency check: website vs Google Business Profile

A five minute, do-it-yourself check that your website and Google Business Profile say the same thing, plus how to read Google's Rich Results Test.

6 hours ago

A website built in 2025 that keeps gaining in the AI era

A Decatur rental company's site has barely changed since 2025, yet Google shows it twice as often. What keeps earning, what doesn't, and the next step.

6 hours ago

Name searches vs discovery: who is really finding you?

Three North Alabama businesses, three very different shares of clicks from people who already knew their names. Here's how to find yours.

6 hours ago

The AI search timeline every local business owner should know

From AI Overviews to Ask Maps, here is every Google change that matters to a local business, with dates, plain meaning and what our clients' data showed.

6 hours ago

Services, menus and products: give Google the details

Customers search for a specific service or item, not your company name. Here is how to describe each one so Google and AI can answer for you.

6 hours ago

City pages done right: how a Decatur practice reached North Alabama

A Decatur family practice added eight city pages. They drew thousands of impressions and few clicks. Here is what that means and how to build yours.

6 hours ago

When 98% of searches use your name: a hometown pharmacy's profile

Nearly every search for a Hartselle hometown pharmacy uses its name. Here is what the profile and the refill page do for a business everyone already knows.

6 hours ago

Two locations, two sets of hours: describing each store to Google

A hometown pharmacy has two stores with different hours. Here is how its website, contact pages and schema keep each one distinct for Google and AI.

6 hours ago

AI search settings checklist (and what Google says to skip)

Crawlers, llms.txt, titles, descriptions and FAQ markup: what to check, what Google says is optional, and what 110 pages across three sites showed.

6 hours ago

Answer what AI can't: the pages customers still click

AI summaries explain things well. They can't confirm availability, price, delivery area or insurance. Build those pages and customers still click.

6 hours ago

"Direct" traffic is rising. Here's where AI and app visits may be hiding

Visits with no recorded source are now the biggest source for one North Alabama pharmacy. Here is what direct likely includes, and what you can check today.

6 hours ago