Website Development
Your Website Is Google's First Checkpoint. Make Sure It Passes.
Your website isn't just a digital brochure — it's the foundation of your entire local SEO strategy. Google's AI reads your website first when deciding whether to trust and recommend your business. That means the wording on your pages, your page titles, your meta descriptions, and your Schema markup all need to be optimized — not just your layout and design.
DIWYM builds and manages websites on the Wix platform, and we also provide SEO direction and Schema implementation guidance for clients whose websites are on other platforms. Either way, your site gets the optimization Google's AI requires in 2026.
Why Your Website Strategy Matters for Google Rankings
A great-looking website is the starting point, but in 2026 it's nowhere near enough. Google's AI evaluates your website on multiple levels — and missing even one can hurt your visibility.
The content on every page needs to be written with both your customers and Google's AI in mind. Page titles and meta descriptions need to be optimized for local search terms. And every page on your site needs Schema markup — the behind-the-scenes code that tells Google, Gemini, and ChatGPT exactly what your business does, what services you offer, and where you're located.
Here's why Schema matters so much: AI search tools like Google Gemini (which is now deeply integrated with Google Search and Google Maps) and ChatGPT are heavily reliant on Schema to answer questions and understand businesses. When someone asks Gemini "Where's a good dentist near me?" or "Who does HVAC repair in North Alabama?", it looks for businesses with structured Schema data it can read. If your site has Schema and your competitor's doesn't, you win.
We build all of our client websites on the Wix platform because it gives us the most control over design, SEO, and ongoing management. But we understand that not every business is ready to switch platforms. If your website is on WordPress, Squarespace, or another platform, we'll provide detailed written direction to your web developer covering all content changes, SEO optimizations, meta descriptions, and Schema markup that need to be implemented. Your website gets optimized regardless of the platform.
What Goes Into a DIWYM Website
Every website we build is designed to attract, engage, and convert — but also to give Google's AI exactly what it needs to rank you higher in local search. That means custom design optimized for mobile, compelling copywriting that targets your local keywords, strategic use of professional photography, and full Schema markup on every page.
As part of the Digital Marketing Bundle, your website stays in sync with your social media, reviews, Google Business Profile, and citation data. When a potential customer finds your Google listing and clicks through to your site, the messaging, the services listed, and the contact information all match exactly — which is one of the trust signals Google's AI evaluates.
Website Options
Starter Website Lease Program — Add $50/month to your Digital Marketing Bundle (18-month agreement, one-time $299 setup fee). This is the easiest way to get a professional website built and managed by DIWYM — ideal for startups and small businesses that need a polished online presence without a large upfront investment.
Deluxe Website — Starting at $599, our Deluxe Website includes professional on-site photography and everything your business needs online: a compelling homepage, About Us page, detailed service pages, photo gallery, interactive contact page with map and hours, and full Schema markup throughout.
Custom Website Development — Available at $75/hour for businesses that need custom functionality, additional pages, or specialized features beyond our standard packages.
Add Google Inside Street View — $199 (up to 10 professional 360° images)
Google Inside Street View lets potential customers see inside your business directly from your Google listing. This keeps visitors on your page longer — and Google interprets that extended engagement as valuable content, which directly boosts your ranking. For medical and dental offices, Street View is especially powerful because it reduces patient anxiety. People can see the waiting room, the exam rooms, and the overall environment before their first visit. That visual comfort builds confidence and increases the likelihood they'll book an appointment.
Your Website Is Stronger as Part of the Bundle
A great website alone won't rank you on Google anymore. But a great website combined with active social media, consistent reviews, optimized citations, and regular Google Business Profile posts? That's what Google's AI rewards. The Digital Marketing Bundle starts at $299/month with a one-time $299 setup fee. Your dedicated DIWYM team member manages everything — website updates, social media, reviews, citations, and SEO — so all the pieces stay in sync.